Foundations of Mobility Course

Mode Choice

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$250
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Location:

Online

Schedule:

Self-paced

Course Summary

Learning Objectives

Course Overview

Credentials

Instructional Team

Course Summary

Discounts

The following GoBlue pricing discounts are available and cannot be combined. Please contact us at [email protected] for a promotional code that will allow you to apply the eligible discount to your registration.

With 15 or more enrollments, you may want to consider a custom program for your organization. Please contact us to learn more about our partnership opportunities.

Once you have paid, a discount cannot be added retroactively.

THESE DISCOUNTS ARE NOT APPLICABLE FOR PARTNER PROGRAMS.

Name Details Level
Group Discount Level 1 Enroll 3-4 participants in one course offering. 5%
Group Discount Level 2 Enroll 5 or more participants in one course offering. 10%
U.S. Government Current employees with .gov email (not applicable to government contractors). 10%
U.S. Military Active duty personnel, reservists, retired or disabled veterans. 10%
Students Currently enrolled student from any university; please send photo of date-stamped student ID. 10%
Michigan Engineering Professional Education Alumni Past participants of any Michigan Engineering Professional Education certificate course. 10%
U-M Alumni U-M alumni from any school or department – please send uniqname to [email protected] for confirmation. 20%
U-M Students and Staff Current U-M students, faculty, and staff – please send uniqname to [email protected] for confirmation. 20%
Go Blue Discounts
Instruction Time Completion Time CEUs
Mode Choice ~ 6-7 hours 60 days after start date 1

This course defines mode choice and examines its importance to transportation planners. You will learn about traditional and new modes of transportation, how travelers make choices, and predictive mode choice models. The course also covers data for mode choice and its impact on quality of life — and whether we can change travelers’ behavior. Flexible transit, multi-modal transportation, freight mode choice, and the effects of emerging mobility technology on mode choice are also explored.

Learning Objectives

By the end of the course, you will understand what mode choice is, why mode choice modeling is important, and the implications of mode choice decisions.

Course Overview

  • Introduction
    • What is Mode Choice? 
    • 4-Step Planning Process
  • Passenger Mode Set
    • Traditional Modes
    • New and Emerging Modes
  • How Travelers Make Choices
    • Factors Affecting the Psych of the Travelers
  • Discrete Choice Models 
    • Different Structures of Choice Models
  • Data for Mode Choice
    • Types of Data Required for Passenger Mode Choice Models
    • How This Data Can Be Collected
  • Impact of Mode Choice on Quality of Life
    • The Inverse Correlation Between Private Vehicle Demand and Quality of Life
    • The Impact of Green Modes of Transportation and Shared-Use Services
  • Can we Change Travelers’ Mode Choice Behavior?
    • Incentives to travelers and service providers
  • Flexible Transit
    • Public Transportation and the Shift from Fixed-Route to More Flexible and Demand-Responsive Services
  • Multi-Modal Transportation
    • How Service Provider Collaboration Can Improve Accessibility and Level of Service to Travelers
  • New Technology and Mode Choice
    • The Effects of Autonomy, Connectivity, and Electrification on Passenger Mode Choice
  • Freight Mode Choice 
    • Modes Used for Freight Transportation
    • Modes for Different Types of Commodities
  • You will have access to this course for 60 days.
  • This course contains 6-7 hours of required recorded material and an associated testing assessment.
  • The course also includes supplemental reading material to bolster your knowledge.

Successful completion requires you to receive an 70% passing grade on the course assessment.

There are no prerequisites for this course.

View Technical Requirements

Administrative/Online Technical Support
Support staff are available via phone and email to help with administrative and technical issues during our normal business hours (Monday through Friday 8:00 a.m. to 5:00 p.m. Eastern Time). 

Content Questions/Certification Project Support
Candidates are welcome to contact the course instructors for content questions and project support. The instructors will provide support via email, phone consultation, and/or online videoconferencing.

Credentials

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Instructional Team

Neda Masoud, PhD

  • Assistant Professor, Civil and Environmental Engineering

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For more information or answers to any questions please email [email protected] or fill out the form.

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(734) 647-7200
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