Location:

Online

Schedule:

Self-paced

Course Summary

Instruction Time Completion Time CEUs
Mode Choice ~ 6-7 hours 60 days after start date 1

This course defines mode choice and examines its importance to transportation planners. You will learn about traditional and new modes of transportation, how travelers make choices, and predictive mode choice models. The course also covers data for mode choice and its impact on quality of life — and whether we can change travelers’ behavior. Flexible transit, multi-modal transportation, freight mode choice, and the effects of emerging mobility technology on mode choice are also explored.

Learning Objectives

By the end of the course, you will understand what mode choice is, why mode choice modeling is important, and the implications of mode choice decisions.

Course Overview

  • Introduction
    • What is Mode Choice? 
    • 4-Step Planning Process
  • Passenger Mode Set
    • Traditional Modes
    • New and Emerging Modes
  • How Travelers Make Choices
    • Factors Affecting the Psych of the Travelers
  • Discrete Choice Models 
    • Different Structures of Choice Models
  • Data for Mode Choice
    • Types of Data Required for Passenger Mode Choice Models
    • How This Data Can Be Collected
  • Impact of Mode Choice on Quality of Life
    • The Inverse Correlation Between Private Vehicle Demand and Quality of Life
    • The Impact of Green Modes of Transportation and Shared-Use Services
  • Can we Change Travelers’ Mode Choice Behavior?
    • Incentives to travelers and service providers
  • Flexible Transit
    • Public Transportation and the Shift from Fixed-Route to More Flexible and Demand-Responsive Services
  • Multi-Modal Transportation
    • How Service Provider Collaboration Can Improve Accessibility and Level of Service to Travelers
  • New Technology and Mode Choice
    • The Effects of Autonomy, Connectivity, and Electrification on Passenger Mode Choice
  • Freight Mode Choice 
    • Modes Used for Freight Transportation
    • Modes for Different Types of Commodities
  • You will have access to this course for 60 days.
  • This course contains 6-7 hours of required recorded material and an associated testing assessment.
  • The course also includes supplemental reading material to bolster your knowledge.

Successful completion of course topics, readings, and testing assessment with an 80% pass rate is required to earn a digital badge for this course.

There are no prerequisites for this course.

View Technical Requirements

Administrative/Online Technical Support
Support staff are available via phone and email to help with administrative and technical issues during our normal business hours (Monday through Friday 8:00 a.m. to 5:00 p.m. Eastern Time). 

Content Questions/Certification Project Support
Candidates are welcome to contact the course instructors for content questions and project support. The instructors will provide support via email, phone consultation, and/or online videoconferencing.

Credentials

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Digital Badge

Digital badge earned after successful completion of this course.

Instructional Team

Neda Masoud, PhD

  • Assistant Professor, Civil and Environmental Engineering

What's next?

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Organizational Design

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Transformative Leadership

Get Started

For more information or answers to any questions please email [email protected] or fill out the form.